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Website Privacy Policy

Last Updated: February 2, 2024
 

INTRODUCTION

This Privacy Policy (this “Policy”) covers any personal information Lyv Life, Inc., d/b/a “Cora” (“Cora”, “we”, “us”, or “our”) obtains when the user (“you” or the “User”) use our website located at https://cora.life/ (the “Website”) or purchase our products or utilize our services and resources located on our Website (together with our Website, the “Services”). Cora is committed to providing excellent service to you, including respecting your privacy rights and protecting your data. We understand that when you visit or use our Services you may have questions about whether and how our Services collect and use your information. We collect and use your personal information as described in this Policy.

 

PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR PERSONAL INFORMATION. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT ACCESS OR USE OUR SERVICES.

  

CATEGORIES AND SOURCES OF INFORMATION WE COLLECT

The following table contains the categories and sources of information that we may collect from you and that we have collected from Users over the last 12 months. References to categories of data in the remainder of the Policy will align with the categories set forth in this table.

 

Category

Examples

Personal Information Collected

Source of this Personal Information

A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

YES

 You

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

YES

You

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

 

YES

You

D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

YES

You

E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

NO

 

F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

YES

You

G. Geolocation data.

Physical location or movements.

YES, based on IP address

You

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.

NO

 

I. Professional or employment-related information.

Current or past job history or performance evaluations.

NO

 

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

NO

 

K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

NO

 

L. Age or date of birth

 

NO

 

M. Sensitive Personal Information

M.1

Social security, driver's license, state identification card, or passport number

NO

 

M.2

Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

YES

You

M.3

Personal information that reveals consumer's precise geolocation

NO

 

M.4

Personal information that reveals a consumer's racial or ethnic origin, religious or philosophical beliefs, or union membership

NO

 

M.5

Personal information that reveals the contents of a consumer's mail, email, and text messages unless company is the intended recipient of the communication

NO

 

M.6

Personal information that reveals consumer's genetic data

NO

 

M.7

Personal information collected and analyzed concerning a consumer's health

NO

 

M.8

Personal information collected and analyzed concerning a consumer's sex life or sexual orientation

NO

 


INFORMATION COLLECTED AUTOMATICALLY

This section provides more detail about Category F in the above table. 


Web Browser Cookies
 

We collect information about how you use our Services by setting and accessing cookies on your computer. A cookie is a small piece of information sent by our Services that is saved on your storage drive by your computer’s browser. The cookie holds information our Services may need to personalize or enhance your experience and to gather statistical data, such as which pages are visited, the Internet provider’s domain name and the addresses of the sites visited immediately before coming to and immediately after leaving our Websites. The information in the cookie lets Cora trace “clickstream” activity (i.e., the paths taken by visitors to our Website as they move from page to page) to enable us to better serve our customers by revealing which portions of our Website are the most popular. We may link the anonymous visitor ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. From time to time, other companies may help us with data research and analysis, but they will be prohibited from using that data for any other purpose. You may disable cookies on your browser. Please review your browser’s instructions for doing so. Note that certain features of the Services may not be available if you delete or reject cookies.

You can manage how we use cookies on your browser by clicking the cookie icon on the bottom left of our home page. Clicking on the cookie icon will take you to a popup where you can manage your cookie preferences. There are five categories of cookies: Functional Cookies, Social Media Cookies, Targeting Cookies, Performance Cookies, and Strictly Necessary Cookies. Using the slide bar, you can choose which cookies to allow, except for the Strictly Necessary Cookies that are necessary for the operation of the Website. The different types of cookies are described as follows:

  • Functional Cookies allow websites to remember the user’s site preferences and choices they make on the site including username, region, and language.
  • Social Media Cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you.
  • Targeting Cookies collect data about your browser’s online activity. This data is used to present advertising to you that may be of more interest than a non-targeted advertisement. Removing Targeting Cookies will not remove ads from your Services.
  • Performance Cookies are used to understand how users use our Services. These cookies also aid in determining the performance of our advertising.
  • Strictly Necessary Cookies are classified as cookies that must be present for the website to provide the basic functions of the Website.

In addition to using our cookie manager, you can also adjust your cookies through your browser settings. You can learn more about cookies at the following link: All About Cookies | Online Privacy and Digital Security. Please note that removing cookies may affect how the Services work.


Pixel Tags

We may use pixel tags (also called web beacons or clear gifs) on our Services. They can help us analyze what our customers like to do on our Services and the effectiveness of our features and advertising. They can also help us customize your browsing experience. We may use information collected through pixel tags or tracked links in combination with your personal information. We may also combine personal information you provide to Cora with other personal information (such as purchase history and demographic information). If we work with other companies to help us track, collect and analyze this information, they will be prohibited from using this information for any other purpose. 

The Services, including our service providers, may also use other technologies such as JavaScript. We may use local storage (HTML5). We may also permit third parties to use cookies, web beacons, JavaScript and eTags on our Services.

INTEREST-BASED ADVERTISEMENTS

Some of the advertisements presented on our Services and are provided by third parties based on the activity of your browser or app. The information, which may contain personal information, may be provided to Cora by you or it may be derived by our advertising service providers from your browser’s activity over time and across non-related websites or apps. Such tracking can be accomplished with targeting cookies and/or pixels/web beacons. More information on interest-based advertising is available at the following Network Advertising Initiative link: https://thenai.org/about-online-advertising/.

INFORMATION FROM THIRD PARTIES

We may obtain information about you from a third-party website or application where we post content or invite your feedback or participation.

 

PURPOSE FOR COLLECTING PERSONAL INFORMATION

Your personal information is collected for specified, legitimate purposes and not processed further in ways incompatible with those purposes. Collected personal data is relevant to and not excessive for the purposes for which they are collected and used. We may collect your personal information when you:

  • visit our Website;
  • use our Services;
  • purchase a product;
  • create an account;
  • communicate with us regarding our products and services;
  • complete a survey; and/or
  • fill out a form.

Cora also uses your personal information for the following purposes:

  • to personalize the User experience;
  • to facilitate purchases and transactions;
  • to provide updates to our Services;
  • to improve our Services;
  • to improve customer service and Services support;
  • to administer a content, promotion, survey, or other Services features;
  • to send you information you agreed to receive about topics we think will be of interest to you; and/or
  • to send periodic opted-in to emails or mobile/SMS messages.

 

We may also use aggregated personal information for the purpose of understanding how our Users as a group use the Services and resources provided through our Services.

 

PERSONAL INFORMATION SOLD OR SHARED         

  1. CATEGORIES OF THIRD PARTIES
    1. Ad tech
  2. COMMERCIAL PURPOSE
    1. To sell advertising through the use of ad tech.
  3. USER AGE
    1. Cora has no actual knowledge of selling or sharing the personal information of customers under the age of 16.


CATEGORIES OF PI DISCLOSED TO THIRD PARTIES (NOT SERVICE PROVIDERS) FOR BUSINESS PURPOSES

  1. PERSONAL INFORMATION CATEGORIES
    1. Category A. Personal identifiers
    2. Category B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
    3. Category D. Commercial information
    4. Category F. Internet or other similar network activity


DATA SUBJECT RIGHTS

  • Right to Know What Personal Information is Being Collected (Right to Access): You have the right to request the following information:
    • The categories of personal information collected about you.
    • The categories of sources from which the personal information is collected.
    • The business or commercial purpose for collecting, selling, or sharing your personal information.
    • The categories of third parties to whom Cora discloses your personal information.
    • The specific pieces of personal information we have collected about you.
  • Right to Delete Personal Information: You have the right to request that Cora delete any personal information about you that Cora has collected from you.
  • Right to Correct Inaccurate Personal Information: You have the right to request that Cora correct your inaccurate personal information if we maintain inaccurate personal information about you.
  • Right to Know What Personal Information is Sold or Shared and to Whom: You have the right, if Cora sells, shares your information, to request that Cora disclose to you the following:
    • The categories of personal information that Cora collected from you.
    • The categories of personal information that Cora sold or shared about you and the categories of personal information for each category of third parties to whom the personal information was sold or shared.
    • The categories of personal information that Cora disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.
  • Right to Opt Out of Sale or Sharing of Personal Information: You have the right to direct Cora, if we sell or share your personal information to third parties, not to sell or share your personal information. To exercise your opt-out right, click on the “Do Not Sell Or Share My Personal Information” link in the footer of our Website,
  • Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct Cora to limit the use of your sensitive personal information to the use which is necessary to perform the Services.
  • Right of No Retaliation Following Opt Out or Exercise of Other Rights: Cora may not discriminate against you if you exercise any of your rights as described above.
  • Right to Data Portability: You have the right to obtain your personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.

 

NOTICE OF RIGHT TO OPT-OUT OF SALE/SHARING

We sell and share your personal information to provide you with cross-context behavioral advertising about our products and services. You can submit a request to opt-out of sale/sharing of your personal information by emailing support@cora.life or by clicking on the “Do Not Sell Or Share My Information” link in the footer of our Website.

 

METHODS FOR EXERCISING DATA SUBJECT RIGHTS

You can submit a request to exercise on or more of your data subject rights stated above by emailing us at support@cora.life.

After we receive your request, we will determine if the request is a verifiable customer request before acting on the request. You must provide enough information for us to be able to verify that the proper person is making the request. We have 45 days in which to act on your request. If we encounter issues in honoring your request, we will notify you within the 45-day period. The original 45-day period may be extended by 45 days if reasonably necessary. We will inform you, without delay, of the reasons if we decide not to take action on your request. We will also inform you if you have rights to appeal our decision.

When you submit a request, do not send us, directly or indirectly, any sensitive or special categories of personal information (e.g., social security numbers or other national or state identifiers, health information, biometric data or genetic characteristics, and so on).

If you use an authorized agent to submit a request and the authorized agent does not provide a proper power of attorney, we may require you to either (1) verify your identity directly with us, or (2) directly confirm with us that you provided the authorized agent permission to submit the request.

OPT-OUT PREFERENCE SIGNAL

If your browser supports an opt-out preference signal, you may opt out of the sharing or sale of your personal information by properly configuring the opt-out preference signal. If you subsequently delete cookies, change your browser settings, or use a different browser, you will need to turn the opt-out signal on again.

REQUEST TO OPT-IN AFTER OPTING OUT

Some transactions or Services may require Cora to sell or share your data. For example, if you have opted out of us selling or sharing your information and now want to opt-in to the selling or sharing of your information in order to complete a transaction. If you attempt to complete such a transaction =, and you are opted out we will inform you that the transaction requires the sale or sharing of your personal information and provide instructions on how you can provide consent to opt-in to the sale or sharing of your personal information.

 

DATA SECURITY

We apply commercially reasonable and appropriate administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of your personal information. Such safeguards protect against unauthorized access, alteration, disclosure, unlawful processing and accidental loss, destruction, or damage of your personal information. Although these safeguards reduce the risk of adverse effects to the confidentiality, integrity, and availability of your personal information, they cannot ensure or guarantee against the possibility of a security incident.

 

DATA RETENTION

Cora retains your personal information for as long as you have an open account or as necessary to provide you Services. Legal obligations or rights may require us to keep data even after you close your account.

 

CHILDREN'S PRIVACY AND AGE-RELATED INFORMATION COLLECTION POLICIES

We do not knowingly collect or allow the collection of personal information with our Services from users under the age of 13. If we have actual knowledge that we have collected personal information from someone under the age of 13 we will delete that personal information. If you believe that we have collected information from a child under the age of 13, please contact us at support@cora.life.

 

DATA SUBPROCESSORS

We may contract with third-party service providers as data subprocessors to collect or process your personal information under our instruction. Service providers can perform many processing activities including but not limited to:

  • helping us operate our business and the Services or administer activities on our behalf, such as sending out emails, text messages, newsletters, or surveys;
  • providing a customer support and communication platform;
  • protecting payment transactions against fraud or identity theft; or
  • performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, or providing similar services on behalf of the business.

 

INTERNATIONAL ACCESS TO OUR SERVICES

We do not accept international orders for Services.

 

LINKS TO NON-CORA WEBSITES

Our Services may contain links to third-party websites, services, or resources that are not covered under this Policy or our Terms of Use. Upon visiting or using those third-party websites, services, or resources, we recommend that you review their privacy policy, terms and conditions, and terms of use before providing your personal information.

 

TRANSFER OF CORPORATE ASSETS

If Cora is acquired by or merged with a third-party entity, Cora reserves the right to transfer or assign the personal information you provided to us as part of such merger, acquisition, sale, or other change of control to the new entity. In the event of bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditor’s rights generally, we may not be able to control how your personal information is processed. In such a situation arises, Cora would request that all applicable privacy laws and protection standards at least as stringent as Cora’s be applied to your personal information originally in our possession. In the event of a transfer of corporate assets, the information regarding the transfer will be posted on our Website.

 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Policy to accurately disclose changes as necessitated by applicable laws and other events. If those changes are material in nature, we will notify you by a notice placed on our public facing Website, a notification within our Services, and/or by electronic mail.

 

CONTACT US

You may contact us by mail to Lyv Life Inc., d/b/a “Cora”, 454 Las Gallinas Avenue, Box #155, San Rafael, California 94903.

You may contact us by email to support@cora.life.