We see a mission where others see “that time of the month”
Your period is a natural process—not something to be stigmatized. After all, it’s an essential part of all human life.
That’s why we believe “that time of the month” should never be a source of shame, harm or uncertainty. (Also: excessively pink packaging.) And it should never keep a girl from getting her education.
We’re committed to giving all women access to safe and effective period products as well as valuable and trustworthy information to educate and empower.
We promise to be:
- Relentlessly innovative
- Radically transparent
- Profoundly human
- Uncommonly generous
It’s time to transform the experience of having a period—and make sure no woman or girl is left behind by her biology.
Passion Meets Purpose
WE SEE a world where women can live fully-embodied—with confidence, pride and reverence for the awesome power of their female bodies.
WE WILL be a tireless advocate for the health and equality of women and girls globally—and a trusted source for pioneering products and information.
Boy Meets Girl
But not like that—our story is best told in two parts.
5 continents. 13 countries. 10 years. Those stats represent where my journey begins working for women’s human rights and socio-economic empowerment around the world.
It’s also where my, well, uncommon passion for women’s periods starts.
While travelling throughout developing countries, I saw how menstruation negatively affects girls and women who are poor. Unable to afford menstrual products, they resort to using old rags, newspaper, animal dung and tree bark—even pieces of old mattress—all of which can cause infections and reproductive health problems, not to mention humiliating leaks.
Later, when I learned that many feminine products sold in the U.S. contain substances that are potentially harmful to our health, like synthetics and pesticides linked to endocrine disruption, cancer, and other devastating illnesses, I became afraid for my own health and the well-being of my sisters, friends and the women I love.
I knew there had to be a better future for all women, in every part of the world.
And that's what we're creating through Cora.
My passion for tampons started at an early age. Er, only kidding.
It started when I noticed how my wife, Kayti—a kickass and undeniably smart and savvy woman—kept forgetting to buy tampons. Puzzled, I asked how a woman so on her game could constantly drop the ball on something that essential.
Kayti very kindly sat me down and unveiled the plight of every menstruating woman.
From cheap plastic wrappers that fall apart to hiding tampons up her sleeve at work, Kayti talked about the stress, embarrassment and poor product design I never knew existed.
Later, when my wife actually showed me a tampon up-close—fresh from its flimsy and noisy wrapper—and we talked about the synthetic materials and chemicals sitting side-by-side with some of her body’s most vulnerable tissue, I was shocked. How is it that no one has improved this pain point-filled experience yet? If I was going to use 10,000 of anything in my life, I'd sure as hell seek out a brand and product that made the experience better for me.
There had to be a better way for my wife—and all women—to experience this really important process. That’s why I’m so proud of what we're doing at Cora.
Together we decided to solve the problems surrounding women’s periods. So we founded Cora.
Have a #fearlessperiod.Get Cora