we exist to
We believe every woman is a force of nature and should be revered as such. We also believe every girl deserves an education, yet millions of girls around the world miss school during their periods because they can’t afford pads.
That’s why with every Cora purchase, we provide pads and health education to a girl in need. We use the power of business to fight for gender equality and provide products, education, and jobs to girls and women in need in developing nations and right here at home.
For every month’s supply of Cora you purchase, we help provide a month’s supply of pads and health education to a girl in need.
The Global Problem
The problem is millions of girls and women around the world stay home from school or work during their periods because they can’t afford menstrual supplies.
girls and women use rags, plastics, sand and ash to manage their periods.
1 in 4
girls in India drops out of school once she reaches puberty.
of Indian girls and women cannot afford menstrual supplies.
decrease in dropout rate when girls have access to menstrual supplies.
In Kenya we partner with ZanaAfrica Foundation which helps adolescent girls in Kenya stay in school by delivering reproductive health education and sanitary pads. Zana is now conducting a study involving more than 5,000 adolescent girls in 140 primary schools in Kilifi, Kenya, to determine whether providing girls with reproductive health education and menstrual hygiene products positively impacts their education and well-being. For every month’s supply of Cora you purchase at Target, Cora gives a percentage of profits to support Zana’s work to empower girls in Kenya.
In India we partner with Aakar Innovations, a social enterprise producing affordable and environmentally sustainable sanitary pads for India’s most vulnerable girls and women. Aakar empowers local female entrepreneurs to set up and run mini-factories that manufacture the pads, providing jobs to women who would otherwise be unemployed or employed in the sex trade. These mini-factories support the local economy and create a supply of pads in areas where menstrual products would otherwise be inaccessible.
The U.S. Problem
Here in the U.S., our commitment is the same: elevate woman through education, economic empowerment, and access to period care.
We recognize the continuing struggle of women in the U.S. for equality and are dedicated to doing whatever we can to change that.
women in the U.S. live below the poverty line without consistent access to period products.
states still tax tampons and other menstrual products as non-essentials.
We are part of a community of more than 1000 companies across 60 industries with one unifying goal: redefining success in business. We meet rigorous standards of performance, accountability, and transparency, and are using the power of business to alleviate poverty, address climate change, and build strong local communities and great places to work.