Fearless Female: Rachael McCrary | CEO of Jewel Toned – Cora
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Fearless Female: Rachael McCrary | CEO of Jewel Toned

Jewel Toned is changing the psychology around shapewear. We are disrupting the shapewear category by offering body shapers that don’t look like underwear.

They come in black and bright colors, no nude and no seams. They’re comfy and cute, incorporate into your wardrobe and prevent malfunctions. Our body shapers are date night approved, so there’s no shame in putting them on or off.


Rapid Fire Q & A

Name: Rachael McCrary

Neighborhood and City: Hollywood Hills, CA

Woman I Admire: Gloria Steinem

Go-to Outfit: LBD + Heels

Can't Live Without Product: Primal Life Organics Face Serum

Cocktail of Choice: Old Fashioned

Travel Destination You’re Dreaming of: Bora Bora

Current Craving: Veggie Nachos from Petty Cash

Best Advice: Establish a consistent meditation practice

Favorite Quote: If you want something, go get it.

De-Stress Technique: Anything by the ocean

Favorite Track On Your Current Playlist: Prince 1999


What are the three words that best capture you?

Ambitious, vibrant, friendly.

What gets you out of bed in the morning?

Coffee and my Pomeranian, Barbra Walters.

What was the moment you knew you had to create Jewel Toned?

When I was talking to a 19 year old who was ashamed about wearing a traditional shaper at her prom because it looked like a Band-Aid. I wanted her to know that shapers aren’t for those of us with body issues, it’s for those garments that require a foundation. I wanted her to have a fun, fashionable option.

What parts of yourself are reflected in the soul of the company?

The company moves fast, like me. The heart of the company is based on my core value of staying true to women. I want to honor their bodies, their dreams and what they stand for. The undies are comfy, designed by woman and make women happy which was always my goal. The products follow fashion trends like me. We will always follow current necklines and styles so our products go with her outfit. 

What was your biggest doubt before starting Jewel Toned?

I truly cannot think of anything. I’m a “close your eyes and jump” type of person. 

What makes Jewel Toned so different from other lingerie and shapewear companies?

We don’t come in nude. Nude doesn’t match most people. The shapewear doesn’t look like underwear. It’s ok if it peeks out. The lace bralette is sexy but it’s completely comfortable. It provides lift and separation and is snug against the body so it’s great under casual style and tshirts.

How does Jewel Toned help women feel more fearless?

We remove the inner negative dialog we say to ourselves when getting ready. Sometimes while in the mirror we may focus on what we don’t like. We encourage her to love what she sees, how she is today and provide products to enhance her appearance. When we begin a more positive inner dialogue, we shift our thought process and have a better day and brighter future. 

Where can we connect with you and get some for ourselves?

http://shopjeweltoned.com and @jeweltoned on Instagram and Twitter